- Michael Diaz
Rooted in curiosity, growing through design.
Over the last two decades of my career, I’ve had the opportunity to work with world-class companies and organizations like Dell, Susan G. Komen, Populus Financial Group, and Dallas Market Center; creating meaningful, user-centered experiences that bring together design and functionality. My journey has spanned roles in design leadership, hands-on product design, and UX engineering; where I focus on delivering accessible, inclusive, and impactful solutions that meet business goals while delighting users.
I also have a wonderful design assistant named Ollie, my two-year-old Shih Tzu. He keeps me grounded with his calm presence, keeping an eye out for squirrels by the window and occasionally offering an approving glance at my screen. When I’m not designing, I enjoy hiking, painting in my studio, and spending time with family — all of which inspire my creativity and craft, keeping me balanced.
Career
Design Principal
- Lead strategic design initiatives across Dell’s B2B and B2C portfolios, defining the design language and product vision in collaboration with cross-functional teams and executive leadership.
- Spearhead the creation and adoption of a comprehensive design system, improving consistency and driving a 25% increase in design adoption across global teams.
- Established Dell’s Inclusive Design Community of Practice and AccessibilityCenter of Excellence, embedding inclusivity as a foundational aspect of ourdesign philosophy.
- Coach and mentor a team of designers, fostering career growth and upskillingtalent to cultivate future design leaders.
- Represent Dell at industry events and conferences, serving as a design ambassador and showcasing our commitment to accessibility and design innovation.
Platforms
Design Systems
UX Operations
B2B / B2C
Service Design
Tools
SaaS
A11y
UX Design Lead
- Led the user experience design initiatives of Populus Financial Group’s FinTech product portfolio that includes ACE Cash Express, Porte Banking, Flare Account, ACE Elite Prepaid.
- Established the design language system uniting brand, product, design systems, UX, and marketing.
- Design coaching and mentoring of the design team.
- Partner cross functionally with Product Managers, Engineering, and Executive Leadership teams to drive large initiatives for product launches, major feature releases, redesigns, and digital transformations.
FinTech
Mobile Apps
Design Systems
Platforms
B2C
Financial Services
Tools
SaaS
Sr. UX Designer / Engineer
- Redesigned (B2B & B2C) the donation experiences focusing on mobile experiences which led to an increase of over 10 million dollars in donations year over year.
- Partnered with mission and marketing teams to create new ways to be able to donate during Komen walk events.
- Managed all the user experiences for Susan G. Komen chapters across the country.
Non Profiit
Platforms
Tools
B2B / B2C
Service Design
SaaS
Mobile Apps
Sr. UX Designer / Engineer
- Designed/implemented new standards to ensure design consistency across experiences.
- Redesigned the entire end-to-end digital user experience for World Trade Center market events (B2B & B2C). Each experience went through the full design process, conducting extensive user research with final results leading to an increased market engagement and conversions leading to a considerable increase in revenue.
- Partnered with executive leadership to determine design strategy andproduct roadmap.
eCommerce
Platforms
Tools
B2B / B2C
Service Design
SaaS
Mobile Apps
Sr. UX Designer / Engineer
- Designed/implemented new standards to ensure design consistency across experiences.
- Redesigned the entire end-to-end digital user experience for World TradeCenter market events (B2B & B2C). Each experience went through the fulldesign process, conducting extensive user research with final results leadingto an increased market engagement and conversions leading to aconsiderable increase in revenue.
- Partnered with executive leadership to determine design strategy and product roadmap.
Non Profit
Platforms
Tools
B2B / B2C
Service Design
SaaS
EdTech
Mobile Apps
Sr. UX Designer / Engineer
- Redesigned the entire end-to-end digital experience for web and mobile.
- Managed a product photography studio team and digital advertising campaigns. Design strategy for physical storefront branding and signage.
- Design strategy and product roadmap.
eCommerce
Platforms
Tools
B2B / B2C
Service Design
SaaS
Mobile Apps
Sr Designer
- Full end-to-end product design, marketing campaign, brand identity design & and development for major clients. Print studio management. Hiring and interviewing.
- Print studio management.
- Hiring and interviewing.
eCommerce
Platforms
Tools
B2B / B2C
Service Design
SaaS
User Experience Mentor
- Mentorship of user experience design students through a guided course curriculum. Career development mentorship and coaching.
Education
Dillard Center for the Arts
Professional Affiliations
User Experience Professionals Associations (UXPA)
Interaction Design Association
Association of Strategic Marketing
Scrum Alliance
Skillsets & Specialties
Leadership
Product roadmap
Team structure and strategy
Mentoring and coaching
Training and up-skilling
Systems thinking
Research
Contextual inquiry
Competitive analysis
Heat maps
Heuristic analysis
Interviews
Research strategy
Personas
User-testing
Usability testing
Surveys
Design
Wireframes
Interaction technical documentation
Prototypes
Design systems
DesignOps
Illustration
3D Animation
Spatial Design
Engineering
API's
HTML
CSS/Saas
React
Angular
C#
Headless CMS
Ruby
Jekyll
